the EXIT

MADE FEMININE

Normalizing the culture and conversation around women exiting their businesses.

Join Our Community

the NEW

 ROMANTICS

Acclaimed International wedding film photography for the new romantics. For images as timeless as your story.

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Explore the Work

the NEW

 ROMANTICS

the NEW

ROMANTICS

Acclaimed international wedding film photography for the new romantics. 

WELCOME

Acclaimed international wedding film photography for the new romantics. For images as timeless as your story.

studio fitz

The exit conversation has always existed. Women just haven't had a seat in it.

68% of women CEOs cite emotional ties as their #1 exit barrier — the only concern increasing year over year. Exette is the intelligence, community, and language that changes that.

OUR offerings

COMMUNITY

INTELLIGENCE

FRAMEWORK

CONVERSATION

Exette operates across four interconnected layers. Each one built for a different moment in the exit journey, and a different audience who needs to be in the conversation.

ways to work

TOGETHER

This conversation takes two.
Women founders who are ready to name it. Advisors who are ready to hear it.

For Founders:
Join the Community

For Advisors:
Start the Convo

Alisha Pennington exited a 12-year business and found herself on the other side of a conversation that didn't exist. A Forbes Business Council member, Inc. 5000 founder, and author of Power of the Pivot — she built Exette so the next woman doesn't have to find her way through it alone.

our approach

THE ONLY WAY TO NORMALIZE CONVERSATION IS TO CHANGE IT FROM BOTH ENDS

Exette works with women founders to give them language, community, and permission. And with the advisors and firms who serve them to close the gap between what women need at the exit moment and what financial services currently offers. One conversation. Two sides of the table.

“I love having these conversations. It doesn't matter if you're still very early on in your business — we have to build with the mindset of if we wanted to get to that point, we need to think about that now.”

Kind words from

Crystal, Community Builder

“We hired Roselyn to shoot our latest campaign and were honestly blown away by what she delivered. Easily the best money we’ve spent!”

Kind words from

Lisa, brand director, Harper's Bazaar