ABOUT
the BRAND
Exette exists because the exit conversation that women founders need has never had a home. Not in financial services. Not in entrepreneurship culture. Not in the rooms where business gets done.
We are building the infrastructure: the community, the intelligence, the language, and the representation. That makes the exit moment something women can move toward instead of away from. Bottom up and top down. For the women living it and the advisors who serve them.
“I came in thinking this was about exit strategy. I stayed because it was about me.”
—COMMUNITY MEMBER
“I have never had a room where this question was allowed to be asked. I didn't know how much I needed it until I was in it.
— Community Member
Our Style
Exette lives at the intersection of psychosocial research and founder reality. We don't treat the exit as a financial event with emotional side effects. We treat it as an identity transition with financial implications. That distinction is everything. It's where the work begins — and where most of the industry stops.
Our Story
Exette was built from a lived exit not a whitepaper. After 12 years of building, the founder navigated a strategic acquisition and came out the other side knowing that the hardest part of leaving a business has nothing to do with valuation. The emotional, cultural, and psychological dimensions of women's exits are real, underserved, and largely invisible to the financial services industry. Exette exists to change that.
Our Method
We don't wait for the exit to start the work. By the time a founder is ready to sell, the hardest part should already be done. Our method meets her where she is, in the middle of building, long before a transaction is on the table, and begins the identity work that makes a future exit possible. We address who she is becoming before we ever talk about what the business is worth.
ABOUT
the FOUNDER
I'm ALISHA — Exited founder. Author of Power of the Pivot. Forbes Business Council. Inc. 5000. I built Exette after navigating my own exit and realizing the conversation women need at that moment simply didn't exist. Now I'm building it.
After 12 years of building, I found myself ready to leave and completely alone in that. Nobody around me encouraged the exit. A spiritual coach, not a wealth manager, was the one who finally gave me language for what I was feeling.
I exited. I survived the earnout. And I came out the other side knowing that the gap between when a woman is ready to leave and when she actually does is not a financial problem. It is a human one.
Exette is what I built so the next woman has something I didn't. I'm a Forbes Business Council member, Inc. 5000 founder, and author of Power of the Pivot. But the credential that matters most is this: I've been on the other side of this conversation. And I know what it costs when nobody helps you name it.
“At first it's really scary, because with businesses it's your baby. But I feel like communicating and having weekly check-ins is important to not be so involved — and it actually allows you to be more productive overall.”
— DIANA, EVENT PRODUCER